Department of Influence http://www.departmentofinfluence.com a new media initiative Thu, 21 May 2009 16:50:12 +0000 http://wordpress.org/?v=2.8.3 en hourly 1 A brief on new media http://www.departmentofinfluence.com/2009/05/19/products-services-social-media/ http://www.departmentofinfluence.com/2009/05/19/products-services-social-media/#comments Tue, 19 May 2009 16:37:27 +0000 admin http://www.departmentofinfluence.com/?p=24 Products and services must realize that social media is just a tool for creating a connection with customers.  It is not the end-all, be-all.

The Department released some key guidelines:

  • Your innovative product or service is going to drive sales (and popularity), organically!  Social media just corroborates what you do.
  • Customer service is key.  Hear people out (here’s where social media is a tool - not the tool - to help you achieve this).
  • Buzz is not sustainable.
  • Offline connections are much stronger than online connections.
  • Do not cheat your way to the top; it’s superficial (like advertising).

]]> http://www.departmentofinfluence.com/2009/05/19/products-services-social-media/feed/ 0 Hispanics are Social: a free PR Newswire webinar http://www.departmentofinfluence.com/2009/05/14/hispanicsaresocial-pr-newswire/ http://www.departmentofinfluence.com/2009/05/14/hispanicsaresocial-pr-newswire/#comments Fri, 15 May 2009 05:23:09 +0000 admin http://www.departmentofinfluence.com/?p=1 Hispanics are Social! The How, When & Why to Add Social Media Components to Your Marketing Communications Campaign

Wednesday, May 20, 2009
10:00 AM Pacific, 11:00 AM Mountain, 12:00 PM Central, 1:00 PM Eastern
Duration: Approximately 45 minutes

From events to gossip to entertainment, Hispanic culture centers around being social. This nuance has led the community to vastly embrace social networking on the Internet.

Join PR Newswire for this FREE webinar and learn from a panel of experts representing key networks and brands in the online space. This interactive discussion will address how, when and why you should utilize social media to connect with Hispanic audiences.

Moderator:

Bill Gato, Vice President & Co-Founder, Hispanic Digital Network

Panelists:

Cristy Clavijo-Kish, Vice President, Multicultural Markets, PR Newswire

Matt Reyes, Founder, www.twitteros.net – An online community for Latinos who “Tweet”

Manny Miravete, Vice President, U.S. Hispanic Sales & Strategy, MySpace & MySpace Latino

Clara Shih, Author, The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

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